The digitally transformed city

Today, maybe more than ever, digitalization plays a crucial role in our everyday life. It affects us on both a small scale e.g. for our mobile internet connection, and on a larger scale e.g. cities and their future development. There are different approaches to dealing with the role of digitalization in cities. One famous approach,...
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How APST digitalizes healthcare

The company “APST” (Ambulanzpartner Soziotechnologie) faces one of the central challenges of digitalization. Their mix of social and digital services solves a common conflict and raises the quality of care for the individual patient while avoiding to raise costs for the patients or the healthcare system. What does APST do exactly? Patients who go to...
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The three stages of digitalization

Change forces businesses into action. Similar to the industrial revolution, the digital era required evolution. Some companies missed their opportunity and left chances to the braver ones. These pioneers disrupted their own business as well as their entire industry by actively making risky decisions to take the next step. One of the best examples is...
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Turn digital communication into a real competitive advantage

In digital business, the role of digital communication within marketing activities changes fundamentally. Digital communication can be a game changer for product development and even for the entire organization.
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Do Uber bikes make Berlin a smart city?

That is actually quite easy to answer: No, they do not make Berlin a smart city. And why is that? The aim of this blog article is to explain briefly our perspective on the smart city and thus to explore how Uber’s Jump bikes fit into this concept.
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AI in digital healthcare doesn’t lead to robodocs

Robots won’t replace doctors, but they should assist them. Especially in healthcare, we still want contact with actual humans. These doctors and nurses are collecting massive amounts of data that lay unused in hospital files. Machine learning technologies are currently disrupting the market and are creating opportunities through interlinking of data, recognizing patterns and analyzing...
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Test your digital campaigns with future facing data

In our blog article about A/B testing we dealt with experimentation in digital campaigns. In this article we will focus on the testing setup. A/B testing is a powerful tool, but it’s only effective if we ask the right questions. So let’s dig deeper into how to build ideal hypotheses in order to structure A/B...
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Four stages to a completely customer centric company

Customer centricity comes in many forms. Only the fourth stage allows for true innovation. Customer centricity has become a much-talked-about issue in today’s digital marketing, although it is one of the oldest principles in economic history. But what does it mean? Every company agrees to ‘put their customer first.’ But there seems to be a...
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Invest only in what makes your business successful

First things first: digital marketing campaigns can have a large impact on your business goals, for example by increasing website traffic, generating leads or sales. In digital campaigns it is often the case that much time and money is spent on the creation and set-up of campaigns. These processes usually aim to create the perfect...
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Only by listening can you get heard

Customers aren’t vague shadows below the surface. Modern marketing techniques allow us to dive into their world, explore how they think and hear what they have to say. The key to meeting their needs is customer centricity. ‘Customer first’ seems to be a principle that every company claims for itself. But many organizations mistake customer...
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