First things first: digital marketing campaigns can have a large impact on your business goals, for example by increasing website traffic, generating leads or sales. In digital campaigns it is often the case that much time and money is spent on the creation and set-up of campaigns. These processes usually aim to create the perfect...
Customers aren’t vague shadows below the surface. Modern marketing techniques allow us to dive into their world, explore how they think and hear what they have to say. The key to meeting their needs is customer centricity. ‘Customer first’ seems to be a principle that every company claims for itself. But many organizations mistake customer...