Today, maybe more than ever, digitalization plays a crucial role in our everyday life. It affects us on both a small scale e.g. for our mobile internet connection, and on a larger scale e.g. cities and their future development. There are different approaches to dealing with the role of digitalization in cities. One famous approach,...

In digital business, the role of digital communication within marketing activities changes fundamentally. Digital communication can be a game changer for product development and even for the entire organization.

In our blog article about A/B testing we dealt with experimentation in digital campaigns. In this article we will focus on the testing setup. A/B testing is a powerful tool, but it’s only effective if we ask the right questions. So let’s dig deeper into how to build ideal hypotheses in order to structure A/B...

Customer centricity comes in many forms. Only the fourth stage allows for true innovation. Customer centricity has become a much-talked-about issue in today’s digital marketing, although it is one of the oldest principles in economic history. But what does it mean? Every company agrees to ‘put their customer first.’ But there seems to be a...

First things first: digital marketing campaigns can have a large impact on your business goals, for example by increasing website traffic, generating leads or sales. In digital campaigns it is often the case that much time and money is spent on the creation and set-up of campaigns. These processes usually aim to create the perfect...

Customers aren’t vague shadows below the surface. Modern marketing techniques allow us to dive into their world, explore how they think and hear what they have to say. The key to meeting their needs is customer centricity. ‘Customer first’ seems to be a principle that every company claims for itself. But many organizations mistake customer...

In our blog article about messages in a bottle and how they resemble relevance in social media, we explained how social media platforms impact the visibility of your posts. In this blog article we want to help you stay visible and relevant to your customers by making sure that your bottle reaches its destination. By...

You publish many posts with a broad variety of topics on your social media channel, but the engagement is very low? Your corporate social media channel has a few hundred or thousand followers but your posts only earn three to ten likes. And even fewer shares? If so, you might be interested in how social...