Finding it hard to sync your communication planning with everyone involved and within a realistic timeframe? Join our workshop to successfully co-create your annual planning with little expense and even less effort.
Understand your current situation from different perspectives, outline the relevant communication assets, formats, and channels, and then discover a practicable way of achieving your objectives.
Together we analyze your topic, the pains, pros, and cons and your objectives. Additionally, we take a closer look at the competition and evaluate three key competitors from the communication perspective. Then we develop Personas and an Empathy Map to gain a better understanding of our joint target group.
Together we draft the big picture from an outside-in perspective. We align your offering to customer needs and identify a promising sweet spot within the competitive landscape. We transform your positioning into a key message and consolidate a message framework with content building blocks based on benefits, facts, and proof points.
Together we structure the contents and select suitable touchpoints in a Customer Journey Map. We align your objectives with suitable metrics and provide insights into what is really necessary and possible to achieve your goals.
Let’s talk about your individual digital marketing workshop.
+49 30 530 11 63 – 16