DIC / Sun Chemical aimed for growth in Food & Nutrition market, one of its focus business pillars. Therefore they planned the launch of a nutrition and food coloring-focused sub-brand SUNFOODS™. But how do 200 years of chemical expertise come together with natural colorants?
Tigerbytes initiated the process by engaging in insightful Q&A sessions to delve deeper into SUNFOODS™ offerings within the realm of food and nutrition. These sessions involved interviewing expert staff members, skillfully translating their expertise and passion into compelling marketing communication measures. Through this dialogue, the groundwork was laid for crafting Martin Stadler’s robust Brand Four Framework and formulating a convincing messaging for internal and external measures.
With the strategy solidified and client approved, Tigerbytes seamlessly transitioned from the conceptual phase to the practical implementation, meticulously devising operational and tactical marketing measures necessary for the upcoming launch.
Conducting a thorough image research to find real-world images with colors matching the food its produced for
Conveying the story line in a flow of dynamic footage and split screen images
Editing, audio-improvements and color-grading for the finalised video
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