Product Launch Campaigns

eXpand!™ Pigments

Deliverables

concept & creation of website, videos, key visuals, folders, business cards, letter heads

Stunning videos and visuals

with minimal budget expenses

Development of a


comprehensive campaign toolbox

Product Launch Campaigns

Chroma and brilliance intensive coatings for the automotive industry are very expensive, due to high production costs. With eXpand!™ Colors & Effects developed a high performing and quickly dispersible pigment. The advanced science is a cost saving alternative that enhances color depth, flop and sparkle.

We created a launch campaign, showing the speed of dispersibility, the unique coloristic properties of the pigment, and how it ultimately increases the return on investment.

Colors & Effects launches the second pigment, eXpand! Blue and therefore creates a new product family.

We launched a campaign building on the idea of the overall pigment universe and the expanding opportunities opening up into a new color galaxy. Additionally, build a visual roof for the two already launched pigments and possible future additions.

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Take a look at our services
Digital

Product Design

Strategy, Process Analysis, Product Ideas, Prototyping, User Tests…

Digital

Product Realization

Web and App Development, Platforms, Cloud Solutions, Hosting, Monitoring,…

Digital

Product Marketing

Websites, Social Media, Newsletter, Mailing, AdWords, SEO, Event- and Product Communication

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