Chroma and brilliance intensive coatings for the automotive industry are very expensive, due to high production costs. With eXpand!™ Colors & Effects developed a high performing and quickly dispersible pigment. The advanced science is a cost saving alternative that enhances color depth, flop and sparkle.
We created a launch campaign, showing the speed of dispersibility, the unique coloristic properties of the pigment, and how it ultimately increases the return on investment.
Colors & Effects launches the second pigment, eXpand! Blue and therefore creates a new product family.
We launched a campaign building on the idea of the overall pigment universe and the expanding opportunities opening up into a new color galaxy. Additionally, build a visual roof for the two already launched pigments and possible future additions.