Communication Toolkit

Natural Mica Sourcing
BASF Colors & Effects Mica desktop

Key visuals, customer presentation, video content, info sheets, infographic, website


Position Colors & Effects clearly against irresponsible exploitation of people and environment

Natural Mica Sourcing Communication

When it comes to mica sourcing in India, there is much media coverage about corrupt dealers using abandoned mines for their illegal business, exploiting children, and placing them in dangerous working conditions. Colors & Effects mining of natural mica in the US ensures that the products and production comply with safety standards.

The Task

Differentiate Colors & Effects’ production from mica sourcing in India. Show the fully ethical, traceable, and eco-friendly process of mica sourcing in Hartwell, Georgia, USA.

The Solution

We built a communication toolkit that creates transparency in the product supply chain and shows the human factor of sustainability. We achieved this by introducing the mine and employees at their actual workplace to sharpen Colors & Effects’ communication and show their social impact.

BASF Colors & Effects Mica
BASF Colors & Effects Mica
BASF Colors & Effects Mica on screen

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