Establish a new brand
to enter a growing market

Branding and communication framework for SUNFOODS™ by Sun Chemical


Siemens Gamesa


Brand development, communication framework, and narrative as starting point for the visual concept, imagery, 45 sec launch video, and promotion material.


Establishing the foundation of the new portfolio brand SUNFOODS™ and beautify first steps into a growing market.

SUNFOODS™ – Inspired by nature

The situation

DIC / Sun Chemical aimed for growth in Food & Nutrition market, one of its focus business pillars. Therefore they planned the launch of a nutrition and food coloring-focused sub-brand SUNFOODS™. But how do 200 years of chemical expertise come together with natural colorants?

How we did it

Apply a hands-on brand framework

The solution

Tigerbytes initiated the process by engaging in insightful Q&A sessions to delve deeper into SUNFOODS™ offerings within the realm of food and nutrition. These sessions involved interviewing expert staff members, skillfully translating their expertise and passion into compelling marketing communication measures. Through this dialogue, the groundwork was laid for crafting Martin Stadler’s robust Brand Four Framework and formulating a convincing messaging for internal and external measures.

Narrowing down to a messaging hierarchy

Translating into a visual expression

With the strategy solidified and client approved, Tigerbytes seamlessly transitioned from the conceptual phase to the practical implementation, meticulously devising operational and tactical marketing measures necessary for the upcoming launch.

Supporting sales with a compelling storyline and a beautiful look & feel

Creating the launch video – from start to finish

Icon for Product Marketing Research
Image research

Conducting a thorough image research to find real-world images with colors matching the food its produced for


Conveying the story line in a flow of dynamic footage and split screen images


Editing, audio-improvements and color-grading for the finalised video

Sounds interesting?

Talk to us!

Foto Gunnar Erichson

Gunnar Erichson

Marketing Enthusiast

+49 30 530 11 63 – 16

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