Bringing the customer closer to the action by taking them on a journey „Behind The Scenes“

Video Series and Digital Storytelling Campaign for Siemens Gamesa


Siemens Gamesa


7 full length behind the scenes videos and a wrap up video finale, all around 3 minutes duration, with accompanying social media cut downs, internal communications, gifs and website landing page content


Increased Social Media engagement and website traffic through an 18-month internal and external communication campaign

You’re #InGood­Company

The situation

Many customers were not aware how much work and passion it takes to provide the excellent service they experience, Siemens Gamesa wanted to bring their client’s behind the scenes to show them.


The solution

With the „You’re#InGoodCompany“ campaign Siemens Gamesa provides more transparency across it’s service department. Key experts from weather forecasting to refurbishment invite existing and potential customers on a journey behind the scenes and into the office and out to sea.

The videos

How we did it

From a great idea to an even greater outcome

Bild: Siemens Gamesa

Develop a compelling campaign idea

Make Siemens Gamesa tangible by portraying employee’s passion for excellence – in all business pillars and competencies. So that customers can relax an experience they are #InGoodCompany, with great human counterparts along the entire lifecycle journey, who get things done with expertise, passion and engagement.

Bild: Siemens Gamesa

Creating a 8 part video series – from start to finish

Reality as scripts

Interviews with employers and experts form the basis of each movie – fine-tuned to include campaign messaging and customer benefits

Footage production

From helicopter scenes to off-shore boat manoeuvres – planning and supervision of each shoot with production teams in 12 locations all over the globe


Editing, audio-improvements, color-grading, and motion graphics for animated sequences finalised each film

Convey a consistent message through beautifully crafted assets

With a series of long and short videos, website creation and updates, social media posts and dynamic visuals including animations, infographics and gifs, the campaign was a success across owned and social channels.

Delivering an outstanding performance

KPI’s were set, met and surpassed throughout the 18 month campaign.

Engagement rate
of followers viewed the videos
Click Through Rate
Sounds interesting?

Talk to us!

Foto Gunnar Erichson

Gunnar Erichson

Marketing Enthusiast

+49 30 530 11 63 – 16

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