Product Launch Campaigns

eXpand!™ Pigments

Deliverables

concept & creation of website, videos, key visuals, folders, business cards, letter heads

Stunning videos and visuals

with minimal budget expenses

Development of a


comprehensive campaign toolbox

Product Launch Campaigns

Chroma and brilliance intensive coatings for the automotive industry are very expensive, due to high production costs. With eXpand!™ Colors & Effects developed a high performing and quickly dispersible pigment. The advanced science is a cost saving alternative that enhances color depth, flop and sparkle.

We created a launch campaign, showing the speed of dispersibility, the unique coloristic properties of the pigment, and how it ultimately increases the return on investment.

Colors & Effects launches the second pigment, eXpand! Blue and therefore creates a new product family.

We launched a campaign building on the idea of the overall pigment universe and the expanding opportunities opening up into a new color galaxy. Additionally, build a visual roof for the two already launched pigments and possible future additions.

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