Communication Package

Natural Mica Sourcing
Deliverables

Key visuals, customer presentation, video content, info sheets, infographic, website

Result

Position CAE clearly against irresponsible exploitation of people and environment

Natural Mica Sourcing Communication

Corrupt dealers in India are using abandoned mines for their illegal business, exploiting children and putting them in dangerous working conditions. Colors & Effects’ production of natural mica in the US ensures that products and production comply with safety standards.

The Task

Differentiate Colors & Effects’ production from mica sourcing in India. Show the fully ethical, traceable, and eco-friendly process of mica sourcing in Hartwell, Georgia, USA.

The Solution

We built a communication package that creates transparency in the product supply chain and shows the human factor of sustainability. We achieved this by introducing the mine and employees at their actual workplace to sharpen CAE’s communication and show their social impact.

We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings

GDPR

  • Privacy settings
  • Cookie Consent
  • Hubspot Consent
  • Google Analytics Consent

Privacy settings

You can adjust your personal consent settings here. You will find more information on each consent type in the respective section.

For more detailed information on our privacy policy have a look here.

Cookie Consent

Hubspot Consent

Google Analytics Consent