Communication Package

Natural Mica Sourcing

Key visuals, customer presentation, video content, info sheets, infographic, website


Position CAE clearly against irresponsible exploitation of people and environment

Natural Mica Sourcing Communication

Corrupt dealers in India are using abandoned mines for their illegal business, exploiting children and putting them in dangerous working conditions. Colors & Effects’ production of natural mica in the US ensures that products and production comply with safety standards.

The Task

Differentiate Colors & Effects’ production from mica sourcing in India. Show the fully ethical, traceable, and eco-friendly process of mica sourcing in Hartwell, Georgia, USA.

The Solution

We built a communication package that creates transparency in the product supply chain and shows the human factor of sustainability. We achieved this by introducing the mine and employees at their actual workplace to sharpen CAE’s communication and show their social impact.

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