You want to generate leads, create demand, or raise awareness for a product? As an agency for digital business transformation, we can help you in all aspects of digital product marketing.
Listen to your clients’ needs and acquire market insights.
On this basis we develop viable strategies and concepts for your brand, products, or services.
As a basis of our strategy, we are developing customer personas and empathy maps, as well as reviewing competitors, market climate, and relevant topics.
We map out differentiators, value proposition, and a unique positioning, for example by conducting a SWOT analysis.
We define brand language including a claim and tone of voice, as well as a “Look & Feel” that includes logo, illustrations, interaction design, and imagery style.
Together we shape your clients’ experience.
By understanding your clients’ expectations, we improve new and existing touch points and content along their journey.
We help you set the goals by translating your marketing objective into KPIs and drafting content blocks applicable to your objectives.
We create marketing and sales material e.g. ads, presentations, websites, mailings, social media posts, illustrations, animations, and videos.
To identify relevant touch points, we are mapping out a channel strategy and funnel architecture for demand / lead generation and nurturing.
Together we bring your content to life and ensure its impact.
For excellent results we continuously improve all marketing activities.
To steer the overall campaign, we help you with scheduling and promotion of your content.
We keep an eye on performance by A/B- and multivariate testing of social media posts, mailings, and websites.
We track audience insights, analytics, as well as monitor trends and topics.
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