Digital
Product Marketing

You want to generate leads, create demand, or raise awareness for a product? As an agency for digital business transformation, we can help you in all aspects of digital product marketing.

Collect and Create

Listen to your clients’ needs and acquire market insights.
On this basis we develop viable strategies and concepts for your brand, products, or services.

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Research

As a basis of our strategy, we are developing customer personas and empathy maps, as well as reviewing competitors, market climate, and relevant topics.

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Strategy

We map out differentiators, value proposition, and a unique positioning, for example by conducting a SWOT analysis.

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Expression

We define brand language including a claim and tone of voice, as well as a “Look & Feel” that includes logo, illustrations, interaction design, and imagery style.

Define and design

Together we shape your clients’ experience.
By understanding your clients’ expectations, we improve new and existing touch points and content along their journey.

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Communication Concept

We help you set the goals by translating your marketing objective into KPIs and drafting content blocks applicable to your objectives.

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Content

We create marketing and sales material e.g. ads, presentations, websites, mailings, social media posts, illustrations, animations, and videos.

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Distribution

To identify relevant touch points, we are mapping out a channel strategy and funnel architecture for demand / lead generation and nurturing.

Implement and evaluate

Together we bring your content to life and ensure its impact.
For excellent results we continuously improve all marketing activities.

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Publishing

To steer the overall campaign, we help you with scheduling and promotion of your content.

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Testing

We keep an eye on performance by A/B- and multivariate testing of social media posts, mailings, and websites.

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Evaluation

We track audience insights, analytics, as well as monitor trends and topics.

References

Take a look at some of our successful digital product marketing
Sounds interesting?

Talk to us!

Foto Sonja Philipp

Sonja Philipp

Marketing Enthusiast

+49 30 530 11 63 – 18

Additional services

Digital

Product Design

Strategy, Process Analysis, Product Ideas, Prototyping, User Tests,…

Digital

Product Realization

Web and App Development, Platforms, Cloud Solutions, Hosting, Monitoring,…

GDPR

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