Category

Social Media
Customers aren’t vague shadows below the surface. Modern marketing techniques allow us to dive into their world, explore how they think and hear what they have to say. The key to meeting their needs is customer centricity. ‘Customer first’ seems to be a principle that every company claims for itself. But many organizations mistake customer...
In our blog article about messages in a bottle and how they resemble relevance in social media, we explained how social media platforms impact the visibility of your posts. In this blog article we want to help you stay visible and relevant to your customers by making sure that your bottle reaches its destination. By...
You publish many posts with a broad variety of topics on your social media channel, but the engagement is very low? Your corporate social media channel has a few hundred or thousand followers but your posts only earn three to ten likes. And even fewer shares? If so, you might be interested in how social...
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