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Digital Campaigning
In digital business, the role of digital communication within marketing activities changes fundamentally. Digital communication can be a game changer for product development and even for the entire organization.
In our blog article about A/B testing we dealt with experimentation in digital campaigns. In this article we will focus on the testing setup. A/B testing is a powerful tool, but it’s only effective if we ask the right questions. So let’s dig deeper into how to build ideal hypotheses in order to structure A/B...

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